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Controlling that narrative is the key to successful communications.

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Latest articles

Everything is connected

Everything is connected

The soul of successful internal communications may be a culture of communications, but realizing it requires a robust, flexible and scalable network to bring colleagues together, and a sense of ...
It’s a tool, not a religion

It’s a tool, not a religion

On one particular project, I worked with a man who was a true believer in Jive. Let’s call him Herbert. It didn’t bother him that the engagement numbers were low and confined to one small region, or ...
Avoiding the publishers’ fallacy

Avoiding the publishers’ fallacy

One of the biggest pitfalls in any sort of communications endeavour is the publisher’s fallacy – the belief that your views and wants from your publication are the same as your readers’. Simply ...
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